The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.
Advertising in Newspapers and Magazines.
There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display …

Things that graphic designers should avoid at all costs
1. Using web graphics on printed material.
With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are …

Brochure printing can be easy if you first identify your needs and have a clear sense of your budget.  Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures are a great promotional tool.
Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.
There are two basic choices in printing: offset printing and laser …

Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you’d    probably prefer it wasn’t in the dustcart or stuck to the bottom of someone’s shoe. What steps can you take to avoid this?
Here’s a few hints and tricks to help your flyers avoid the trash:
1. Don’t miss the boat before you start. Double-check local
Fresher’s week and 2005/06 term dates with your local universities, as they vary …