1.  Team Up
No one knows your market like you!  What are the main characteristics of your target audience?  Find someone else out there who isn’t a competitor, but who reaches the same class of customers that you do.  Team up with them to do joint promotions!
We all know that two is better than one.  The dramatic end results will be an effective and cost-cutting advertising venture the nets both of you a nice profit.
I once dealt with a veterinarian who promoted a local dog groomer… who in turn promoted the …